Privacy policy

Horsefinder takes your privacy seriously. Please read the following to learn more about our privacy policy.

Pro-act Marketing Ltd trading as Horsefinder (“Horsefinder” or “we” or “us” or “Website” or “site” or “our” or “app” or “search engine“) is committed to protecting and respecting your privacy. We appreciate your use of our websites and mobile sites, apps and related services (collectively known as the “Services,” or, each individually, a “Service”). By using Horsefinder, you agree to abide and bound by this Privacy Policy, which may be modified or updated from time to time. Please read the information below to learn more about our privacy policy guidelines. Since this is a website in progress with continual additions and expansions, and because Internet technologies are constantly evolving, these guidelines are subject to change. Use of Horsefinder is also subject to our terms and conditions.

1 – Cookies

This Cookies Policy sets out the basis on which we use cookies and similar technologies on or in relation to our website This Cookies Policy is effective from 30th May 2018.

Cookies are automatically placed on your computer or device when you access our website or take certain actions on our website.

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled ‘How to accept or reject cookies’.


What are cookies?

Cookies are small data files sent by a website’s server to a web  browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.

Essential and non-essential cookies

Cookies can be classified as either ‘essential’ or ‘non-essential’. Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).

Session and persistent cookies

Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser,whichever occurs first.

First and third party cookies

Cookies can be classified as ‘first party’ or ‘third party’.

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains.

If you require further information about cookies in general, please visit

How to opt out of essential cookies

Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly.

You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected.

For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled ‘How to accept or reject cookies’.


We use the following types of non-essential cookies on our website:

  • Functional cookies
  • Analytical (or performance) cookies
  • Targeting (or advertising) cookies

Functional cookies

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:


How to opt in or out from functional cookies

See the section below entitled How to accept or reject cookies.

Processing information about you contained in or obtained from functional cookie

Analytical (or performance) cookies

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website:

We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address).

More information

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here:

For information on how Google uses data from cookies it uses, please visit

How to opt in or out from analytical cookies

See the section below entitled How to accept or reject cookies

To opt out of Google Analytics tracking across all websites in general, you can do so here:

Targeting (or advertising) cookies

Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the targeting cookies for the following purposes on our website.

How to opt in or out from advertising cookies

See the section below entitled How to accept or reject cookies

More information

For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here:

For information about how Google uses data from cookies for its own purposes, please visit the following link

How to opt in or out from third party cookies

See the section below entitled How to accept or reject cookies

Processing information about you contained in or obtained from third party cookies


Facebook Pixel

We sometimes use Facebook Pixel on our website. Facebook Pixel is a track ing code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website.

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here:

How to opt in or out

See the section below entitled How to accept or reject cookies

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation). Consent: you give your consent to the purposes for which we process your information using Facebook Pixel by using with website without rejecting the use of this cookie.


There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below:

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more detailed information about cookies and adjusting your browser settings by visiting

Accepting or rejecting cookies

Browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

  • Google Chrome:
  • Mozilla Firefox: tlocale=en-US&redirectslug=Clear+Recent+History
  • Microsoft Internet Explorer:
  • Apple Safari:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

Google Ad settings

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here and by:

  • unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and
    apps and store that data in your Google Account’; and
  • switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).
  • Alternatively, you can install a free browser plugin here:

Google Analytics Opt-out Browser Add-on
You can opt out of Google Analytics tracking by installing the browser add-on which is available here:

Facebook Pixel
Disconnect for Facebook
You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here:

  • For Chrome:
  • For Firefox:

European Interactive Digital Advertising Alliance Tool

You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option.


This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.

2 Advertisement

Horsefinder uses third party advertisements on Horsefinder to support our web site. As a search engine, and as an advertising publisher, you will find various links on our site, including but not limited to sponsored search results and sponsored listings. These sites are owned and maintained by independent companies, over which Horsefinder has no control, and who are not covered by this privacy policy. Horsefinder is not liable or responsible for the content of these sites, or their collection of information and its use.

Please note that this privacy policy applies only to the website.. Real time search suggestions on Horsefinder may consist of affiliate links. These search results may contain tracking URLs to identify clicks from the search results page or to provide more relevant advertising in the future. You will find various links on our site which are sponsored or affiliate listings. If someone clicks on an affiliate link, they may notice additional information in the website address. This information will briefly show in the address bar before arriving at the retailer’s site. This is called the domain of an affiliate network, an intermediary company who manage the relationship between this website and a retailer. When you click directly through to the retailer’s website via an affiliate link, and you buy something, this website earns a referral payment.

We use Google Adsense cookies to serve non-personalized ads. The DoubleClick cookie / Adsense Cookie is used by Google in the ads served on the websites of its partners, such as websites displaying AdSense ads or participating in Google certified ad networks. Read how Google uses information from sites or apps that use Google services:

3 – Application cache

Every Web browser has a built-in cache that stores recently visited web pages. This means the same pages and assets will load faster the next time the browser returns. It enables the browser to make all cached resources available in offline mode. Our website uses the HTML5 application cache. By the use of application data cache we can enable our website to run without an internet connection and improve the performance of the application by enabling faster loading of content. You can choose to remove your browser’s cache in your browser settings. Clearing your browser’s cache and cookies means that website settings will be deleted and our website and especially our mobile site might appear to be a little slower because all of the images have to be loaded again.

4 – Personal Information

You do not need to open an account and provide us with personally identifiable information to use Horsefinder. If we collect and process any contact information (email correspondence) we use it in a fair and lawful manner and in respect of your rights under GDPR.

We will never share your contact information with third parties. Please be aware that we may provide your personal information if we are required to do so by law or compelled by a court of law.  In case of any violation of our Terms of Service, Horsefinder reserves the right to block you from accessing the site as well as to disclose any information as necessary to satisfy any law, regulation, governmental request or partner request, at it sole discretion.

Horsefinder has a legitimate interest in communicating with its public and receiving feedback about its services. Horsefinder is therefore happy to offer you the opportunity to provide this feedback or to communicate with Horsefinder in any other way. For this, Horsefinder necessarily processes the following personal data:

– Your name – Your email address

Personal data that you have provided via the contact form or otherwise will be retained for a maximum of two (2) years after the last contact.

We collect information about how you use our apps, webapps and websites. It includes:

  • IP address
  • Type of browser and device
  • Webpage that led you to Horsefinder
  • Search terms entered into a search engine which lead you to Horsefinder
  • Your device (manufacturer, model, IP address)
  • Language setting of device
  • Country setting of device
  • Use and navigation of our websites and apps (collected through cookies and similar technologies).

We collect device-specific information when you use our websites or services. This includes information such as hardware model, operating system information, browser information, IP address, mobile network information including device identifiers. We collect service-related, diagnostic, and performance information. This includes information about your activity (such as how you use our Services, how you interact with others using our Services, and the like), log files, and diagnostic, crash, website, and performance logs and reports.

5 – Search features

Horsefinder provides various search features, such as real time search suggestions as you type a search query. When you conduct a search we collect information from your experience, such as your search queries. Horsefinder may base suggestions on aggregated searches across all users. A variety of third party providers help power Horsefinder search and sponsored search services. We may share your search query, IP address, and other depersonalized information from your web browser with these search partners. These third party providers may use this information, as well as your search results clicks, to provide more relevant advertising and search results for search product improvement, research and analysis, and to help detect and defend against fraudulent activity on sponsored or contextual search results. As a web directory and search engine, and as an advertising publisher, you will find various links on our site, including but not limited to sponsored search results and sponsored listings.

6 – Links to other sites

Although Horsefinder provides numerous links to web sites, Horsefinder has no control over any of the sites we feature anywhere on the site. Featured sites on Horsefinder may use cookies of their own or other files on your computer, collect data or solicit personally identifiable information from you. Other sites comply with different rules regarding the use or disclosure of the personally identifiable information submitted to them by users. Please consult the privacy policies and / or statements of the other web sites you visit. See our terms of use below.

7 – Security

We maintain a level of security at all times in the processing of data and personal data that is appropriate to prevent unauthorized access to, modification, disclosure or loss of data and personal data. This includes both technical and organizational measures (such as encryption of data, access control to our locations, and a limited group of employees who have access to the data, pseudonymization of data, anonymization of data, etc.).

8 – Contact & Company Information

Horsefinder is a trading style of Pro-act Marketing Ltd, registered in England 7084497, VAT GB982631107. Registered address: 18 Newport Street, Tiverton, Devon EX16 6NL.

Email for any queries regarding your search engine experience or to advertise.

Terms of Use

Before using this search engine, please read these Terms of Use. By using this website you agree to be bound by these Terms of Use. If you find the Terms of Use to be unacceptable, you must immediately terminate your use of this website.

This website is solely and exclusively for personal and informative use of internet users. Any modification, replication, duplication, copy, distribution, sale, resale or any other form of exploitation for commercial or non-commercial purposes is prohibited. You, the user, agree to refrain from using this website for purposes that are unlawful or prohibited by law, ethics, good faith or good practice.

Horsefinder reserves the right to modify the terms and conditions of service at any time, having first notified the users who are registered and subscribed to our services.

1 – Limitation of liability

The services provided on this website and the content, information, documents, graphics and images published at this website could include inaccuracies, typographical errors or other errors. We make no commitment, however, to update what is contained in this website. Furthermore, we reserve the right to temporarily, or permanently, modify, alter, discontinue or delete the same without prior notice.

To the extent permitted by law, the services and information on this website are provided “as is,” and without warranty, and all warranties of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, are hereby disclaimed, and you hereby waive all such warranties.

Users of this website should not rely upon opinions expressed at this website when making business, financial, personal or other decisions. Furthermore, we do not endorse the opinions of third parties expressed on this website or on linked websites.

The advertisements published on Horsefinder are provided by third parties; Horsefinder has no control over the content, services or products offered by these third parties. As such, Horsefinder shall assume no responsibility whatsoever for any circumstance resulting from the lack of authenticity, integrity, up-to-date nature or accuracy of the advertisements included on our lists or on third-party websites. If you have any questions regarding the accuracy or integrity of a product’s information, we recommend that you contact us to verify the information with the provider.

2- Links To Third-Party Sites

This website contains many links to other websites which are independent of this website and not managed by Horsefinder. These links are included in every advertisement and serve to connect the user with the website that holds all the information corresponding to that advertisement.  The listings are referenced by Horsefinder directly from the original website where the owner or publisher published the advertisement. Accordingly, the user must contact the advertiser regarding the minimum information that must be provided for purchasing any livestock or item or in accordance with applicable legislation.

We make no representation or warranty as to the accuracy, value, integrity, completeness or authenticity of the information or opinions contained in any such linked website, and any link to another website shall not in any manner be construed as an endorsement by us of that website, or of the products or services described therein.

Horsefinder does not assume any responsibility derived from other privacy policies or practices performed by websites that have been accessed through hyperlinks located on this website and that are not managed directly by Horsefinder. We therefore assume no responsibility in relation to the information contained in the websites of third parties or the consequences that may arise derived from such information. Furthermore, these links may lead to sites or links that contain offensive and objectionable content or which may contain dangerous computer viruses. You assume, and we hereby disclaim, all responsibility for any of the content on these sites or for any damage sustained by users of these sites.

If any user observes that such links are contrary to law, morality and public order, you must inform Horsefinder by sending an email to

3 – Affiliate Links

If a search result includes “Aff” or “Affiliate”, an affiliate code has been added to the link and Horsefinder may receive financial compensation related to that search result.

4 – Confidentiality

Your confidential use of this site cannot be guaranteed by us. We shall not be responsible for any harm that you or any person may suffer as a result of a breach of confidentiality in respect to your use of this site.

5 – Security

You may have an account and password. You are responsible for maintaining the confidentiality of your password and account information and are fully responsible for all conduct carried out under this password and account. We are not liable for any loss of confidentiality or for any damages arising from your failure to comply with these terms. You will promptly report any unauthorized use of your password to us.

6 – Limitation of Damages

In no event will Horsefinder, our officers, employees, contractors, subcontractors, suppliers, agents, affiliates, subsidiaries, successors or assigns be liable to any party for any direct, indirect, consequential, incidental, special or other indirect (including without limitation, cost of cover) arising out of or in connection with this agreement or any services, content or other materials provided or available hereunder, or use of any other links or linked web site, even if we are expressly advised of the possibility of such damages, and regardless of whether such damages arose in contract, tort (including negligence), strict liability or other legal basis. The term “damages” includes, without limitation, attorney fees, any lost profits, business interruption and loss of programs or other data on your information handling system. You acknowledge that the economic terms of our agreement reflect the foregoing allocation of risk and such allocation of risk is a significant inducement for us to provide the services, website and other content and materials.

7 – Intellectual property rights, registered trademarks and software

The source code, graphic elements and website design are property of Horsefinder and are protected by national and international laws on industrial and intellectual property. The compilation (understood as the collection, arrangement and assembly) of all content on the Horsefinder website is the exclusive property of Horsefinder and is protected by national and international law on industrial and intellectual property. All software utilised on the websites, or that of its software providers, is protected under national and international laws on industrial and intellectual property. Any other use of the content of this website, including the reproduction, modification, distribution, transmission, subsequent publication, exhibition or representation thereof, in whole or in part, is strictly forbidden.

The intellectual property rights of Horsefinder and any other names of products, services, graphics and logos of Horsefinder are protected under national and international laws on industrial and intellectual property and cannot be reproduced in any form without our permission.

8 – License

Nothing contained in this website shall be construed as conferring any license or right, expressly, by implication, by estoppel or otherwise, under any of our intellectual property rights, or under any third party’s intellectual property rights, and no part of this website may be reproduced, republished, copied, transmitted, or distributed in any form or by any means.

9 – Claims of Copyright Infringement

Horsefinder respects the intellectual property of others and may, in appropriate circumstances and at its discretion, terminate the accounts of users who infringe the intellectual property rights of others. If you believe that any material on this website infringes on any copyright which you own or control, or that any link on this website directs you to another website that contains material that infringes on any copyright which you own or control, you may file a notification of such infringement with us to have the material removed or otherwise blocked from access. Please email

10 – Indemnification

You agree to hold harmless, defend and indemnify us, our officers, directors, employees, subsidiaries, contractors, subcontractors, suppliers, agents, partners and affiliates, successors and assigns from all liabilities, claims, demands and expenses, including reasonable attorneys’ fees, that are due to, or that arise from your use or misuse of this site, any services therein, or for infringement by you or others of intellectual property rights or other right of any third party. We may assume exclusive control of any defense or any matter subject to indemnification by you, and you agree to cooperate with us in such event.

11 – Governing Laws in Case of Dispute

These terms of use, and any dispute, controversy, proceedings or claim of whatever nature arising out of or in any way relating to this agreement or its formation (including any non-contractual disputes or claims), shall be governed by and construed in accordance with English law.

12 – International Use

We do not represent that all content, materials and services on our website are appropriate or available for use in all geographic locations, especially some locations outside the United Kingdom, and accessing such from certain locations may be illegal and prohibited. Those who do access content, materials and services from such locations act on their own initiative and we are not responsible for their compliance with local laws or other applicable laws. You will not access the foregoing where prohibited by law.

13 – Integration; Severability; General

These Terms of Use incorporate by reference any notices contained on this website and constitute the entire agreement with respect to your access to and use of this website.

Horsefinder reserves the right to modify this policy, our privacy policy and cookie policy at any time in accordance with our own criteria or motivated by a legislative change. We will notify any registered users of the changes produced in this policy before they are made. If a registered user is not satisfied with the changes, they must desist in the use of this website. Your continuing use of such website and the services constitutes your agreement to be bound by such modified Terms of Use at the time of use.

Any provision of these Terms of Use which is determined by a court of competent jurisdiction to be unenforceable in any jurisdiction shall be severable from these Terms of Use in that jurisdiction without in any way invalidating the remaining provisions of these Terms of Use. The unenforceability of any provision in a given jurisdiction shall not make that provision unenforceable in any other jurisdiction.

Last date of change of this Privacy Policy and Terms of Use: 20th February 2020.

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